Doosan Infracore announced on March 24 that it has received a ‘Winner’ Award in Product Design of the Red Dot Design Award 2014 for its PUMA SMX series. The Red Dot Design Award is one of the world’s 3 most recognizing industrial design awards. It was the first Red Dot awarded to a Korean machine tool.
One of the world’s three most prestigious design awards together with ‘iF’ (Germany) and ‘IDEA’ (the USA), the Red Dot Design Award 2014 evaluates products’ overall values in the aspect of creativity, practicality and eco-friendliness. The award has three categories: Product Design, Design Concept and Communication Design. Doosan Infracore previously received the Red Dot Design Award for its concept models of an excavator and a forklift.
The PUMA SMX series is a next-generation multi-tasking machine tool that has adopted innovative ergonomic design to maximize operator’s convenience that operators can run the machine much easily than existing models. Introduced last year, the PUMA SMX series has received Good Design Award in Korea and AIDA (Australian International Design Award). It has been highly praised by customers at a number of international trade shows for its excellence in design as well as its innovative technical features.
“Global machine tool manufacturers are busy competing with each other to define their own brand identity and develop top-tier ergonomic designs that can address both the issues of convenience and sensibilities of machine operators,” said an official of Doosan Infracore. “With the award, we have secured a momentum to bring our product competitiveness to the level similar to those of global competitors and to raise Doosan’s brand image in overseas market.”
