Doosan is the oldest enterprise in Korea with 117 years of history. It is also a company that went thorough continuous change and significant growth during the years.The 117-year history of Doosan began in 1896 with the opening of ‘Park Seung-Jik Store,’ the first modern store in Korea, in Baeogae (Jongno 4(sa)-ga), Seoul. Doosan soon grew into a consumer goods company specializing in beer and other beverages. Following its success in vertical and horizontal systematization of its alcoholic beverage business, Doosan posted an 80% market share in the business during the 1970s and 1980s. During this time, Doosan always topped the list of not only the alcoholic beverage businesses but also many other areas of consumer goods.
However, Doosan was faced with difficult challenges during the mid-90s due to market saturation and the emerging of cut-throat competition in the domestic market. During this time, Doosan realized that it needed a total makeover based on ‘selection and concentration’ and decided to sell its beer division, the OB (Oriental Brewery), and integrate its multiple subsidiaries under the Doosan Corporation. Such a pioneering move for the future enabled Doosan to solidify its position and become even stronger, preparing it to weather the storm of the financial crisis that hit Asia in 1997 and 1998.
At the dawn of the new millennium, Doosan embarked on a massive transformation to become a global company, developing new growth engines and overhauling its business portfolio altogether. Through a series of successful mergers and acquisitions, Doosan completely transformed itself from a consumer goods company to an ISB (Infrastructure Support Business) provider, specializing in power generation, seawater desalination, construction and engineering, heavy machinery and construction equipment, energy, national defense and production facilities.
In the 2000s, Doosan made momentous inroads into the world market by acquiring Babcock (U.K., 2006), in possession of coal-fired boiler technology, and Bobcat (U.S.A., 2007), a manufacturer of compact construction equipment. At that time, the Bobcat acquisition was the largest M&A deal made by a Korean company in history.
Doosan hopes to become a ‘Proud Global Doosan’, with firm belief and trust in people.
‘Proud Global Doosan’ means becoming a company that every stakeholder is proud of. Our stakeholders include not only the employees and employers of Doosan but also our customers, shareholders and the communities around us. Our vision is to become a company that everyone involved with us can be proud of.
To bring better life to mankind,
For everyone who works for us and for whom we work for,
Doosan continues to walk forward, doing our best every step of the way.
At the dawn of the new millennium, Doosan embarked on a massive transformation to become a global company, developing new growth engines and overhauling its business portfolio altogether. Through a series of successful mergers and acquisitions, Doosan completely transformed itself from a consumer goods company to an ISB (Infrastructure Support Business) provider, specializing in power generation, seawater desalination, construction and engineering, heavy machinery and construction equipment, energy, national defense and production
At the dawn of the new millennium, Doosan embarked on a massive transformation to become a global company, developing new growth engines and overhauling its business portfolio altogether. Through a series of successful mergers and acquisitions, Doosan completely transformed itself from a consumer goods company to an ISB (Infrastructure Support Business) provider, specializing in power generation, seawater desalination, construction and engineering, heavy machinery and construction equipment, energy, national defense and production
At the dawn of the new millennium, Doosan embarked on a massive transformation to become a global company, developing new growth engines and overhauling its business portfolio altogether. Through a series of successful mergers and acquisitions, Doosan completely transformed itself from a consumer goods company to an ISB (Infrastructure Support Business) provider, specializing in power generation, seawater desalination, construction and engineering, heavy machinery and construction equipment, energy, national defense and production facilities. facilities.
